2011 Kia Optima and Sportage named “Best New Model”

7 February 2011

Already the recipients of several awards and accolades, the all-new 2011 Kia Optima and 2011 Sportage were both honored recently as “Best New Model” by Kiplinger’s Personal Finance. The Optima was named “Best New Car” in the $25,000-$30,000 category, while the Sportage was designated the “Best New Crossover” in the Small Crossovers category. In addition, Kia Motors’ funky urban passenger vehicle, the 2011 Soul, received a “Worth a Look” mention in the cars under $20,000 category.

“Earning ‘Best New Model’ awards from Kiplinger’s Personal Finance. for both the 2011 Optima and Sportage, as well as the ‘Worth a Look’ honor for Soul, reinforces the tremendous impact Kia Motors’ design led transformation has had on our brand and product lineup,” said Michael Sprague, vice president, marketing & communications, Kia Motors America (KMA). “With each new product launch Kia is adding world-class styling and emotion to our award-winning vehicles while remaining true to our core principles of design, quality, safety, technology, fuel efficiency and value.”

Kiplinger’s Personal Finance’s annual Car Buying Guide recognizes vehicles in 11 categories, ranked by price, performance, safety, roominess and driving impressions. Kia Motors’ stylish and performance-oriented midsize sedan, the 2011 Optima, was selected as “Best New Car” in the $25,000 – $30,000 category for its stunning design, standard safety features, upscale amenities as well as its comfy, classy interior. The Optima was also selected for providing consumers with a choice of three powerful and efficient powertrains, including the brand’s first hybrid (available later this year). Meanwhile, the 2011 Sportage compact CUV was selected “Best New Crossover” in the Small Crossover category for its sporty design and long list of standard convenience and safety features. The Sportage was also selected for its combination of fun-to-drive performance and easy-on-the-wallet fuel economy. In addition, the Soul’s standout styling, interior space and overall value led to “Worth a Look” status in the cars under $20,000 category.

Claudia Tallone