In addition to being named the “International Truck of the Year” by ICOTY jurors and a “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS), the 2011 Kia Sportage compact CUV now has achieved “Best New Crossover Vehicle” in the 2011 Readers’ Choice Awards by About.com. The annual awards, designed to showcase the very best products, services and features in multiple categories across the network, are based completely on votes submitted by consumers.
“Launched as part of Kia’s ongoing design-led transformation, the 2011 Sportage continues Kia’s commitment to offering consumers unmatched levels of styling, technology, performance and overall value,” said Michael Sprague, vice president, marketing & communications, Kia Motors America (KMA). “The Sportage continues to add to its list of industry and consumer awards and accolades, and as the second Kia vehicle to offer a turbocharged engine in the U.S., we are confident consumer consideration for Sportage and the entire Kia line up will continue to grow.”
All crossover vehicles, either mid-size or compact, with an enclosed cargo compartment and unibody construction in production for the 2010 or 2011 model year were eligible for the award. Other vehicle categories included “Best New SUV,” “Best New Minivan,” “Best Family Car,” “Best Compact Car,” “Best Car for Teens,” “Best Car Under $16,000” and “Best New or Redesigned Car of 2011.”