Kia’s two best-selling vehicles in the U.S. market were recently acknowledged by AutoPacific with Vehicle Satisfaction Awards (VSA) for 2014. The midsize Optima sedan won the Best-In-Class Mid-Size Car award for the second consecutive year, while the ultra-popular Soul urban passenger vehicle won Best-In-Class Compact Car segment for the first time. Both Optima and Soul set all-time monthly sales records in May with 16,843 and 15,606 units sold, respectively. The 18th annual AutoPacific VSA studied new-car buying results from over 92,000 consumers.
“With today’s tough competition in all segments, these AutoPacific Vehicle Satisfaction Awards are a result of our continued efforts to elevate the Kia brand by delivering a winning combination of European-influenced design, world-class quality and cutting-edge technology – all at a great value,” said Michael Sprague, executive vice president of sales and marketing, KMA. “While the Optima and Soul have very different personalities, their appeal in the marketplace is a shared strength. Customer demand continues to climb for these great vehicles, and we’re glad to see the AutoPacific survey confirm what our sales results have already told us.”
AutoPacific’s VSAs identify the most satisfying vehicles for sale in the U.S. market and assist new-car buyers in making informed vehicle purchase decisions. The survey measures owner satisfaction through 51 separate attributes ranging from interior comfort and convenience to fuel economy and performance.