Audi A7 Sportback wins Design Summit

12 February 2011

The Audi A7 Sportback has scored a big victory: the five-door coupé has been selected the winner of the “Auto Bild” Design Summit. A distinguished jury panel evaluated the design of a total of ten new cars. The result: the Audi A7 Sportback was voted number one by a wide margin for its outstanding design.

Recognized design experts such as James Kelly, who heads the Transportation Design department at Pforzheim University, expressed high praise for the large coupé. “The design of the Audi A7 Sportback was the best in the group by far,” Kelly said. “The low tail section is especially impressive! I’d buy it immediately.” Othmar Wickenheiser, professor of Transportation Design at the Munich University of Applied Sciences, also praised the car’s styling: “An absolutely harmonious design concept. Unembellished flanks, sinewy shoulders, streamlined sides – perfect.”

Well-known architect and design critic Hans-Ulrich von Mende and Prof. Paolo Tumminelli of the International School of Design in Cologne selected the Audi A7 Sportback the winner in a list of categories including proportions, styling, innovation, haptics and quality.

“We are extremely pleased with this achievement – to be selected by a jury of such experts in the field of design,” said Stefan Sielaff, Head of Audi Design. “The award confirms the outstanding position of the Audi A7 Sportback within the competitive field, and the excellent response from our customers confirms the appeal of this car.”

With aesthetic athletics and elegance on a grand scale, Audi again emphasizes design with the A7 Sportback. The five-door coupé measures 4.97 meters (16.31 ft) long and 1.91 meters (6.27 ft) wide, but just 1.42 meters (4.66 ft) high. Its long hood, sporty, flowing C-pillars and the steep drop of the rear section present a dynamic overall image.

The interior is also a testament to the meticulous attention to detail that Audi puts into building cars; the quality of the craftsmanship is on a par with fine handcrafted goods. The senses are pampered with high quality new materials including veneers made with a laminated-wood technique; options include ambient lighting that highlights the interior. Options available for the front seat include ventilation and massage features. Another option allows the contours of the lateral support in the seat and backrest to be individually adjusted.

Audi delivers the A7 Sportback with one of four powerful and cultivated V6 engines – two gasoline-powered and two diesel-powered. They have a capacity of between 150 kW (204 hp) and 220 kW (300 hp), and their efficiency sets the standard in this class of vehicle. The new 3.0 TDI with 150 kW (204 hp), which will be available for order at a later date, and the multitronic transmission use an average of just 5.3 liters of fuel per 100 km (44.38 mpg) – the CO2 emissions of just 139 grams per km (223.70 g/mile) is groundbreaking. All engines work with a recuperation system, thermal management and a start-stop system.

Claudia Tallone