Honda announces “Li Nian S1”

26 December 2010

Guangqi Honda Automobile Co., Ltd., an automobile production and sales joint venture of Honda in China, today announced the all-new compact sedan model of Guangqi Honda’s original automobile brand, “Li Nian” (Everus) to be known as “Li Nian S1”.

“Li Nian S1” is based on one of Honda’s small car platforms and applies 1.3-litre and 1.5-litre engines. Targeting the younger generation in China, it adopts a powerful, energetic and outstanding design form. Li Nian S1 will be available in the market from the spring of 2011 through the current Guangqi Honda sales channel.

“Li Nian” (Everus) is Guangqi Honda’s original automobile brand with Guangqi Honda fully handling each step including design, production and sales with the goal of targeting the younger generation and entry level car customers. By introducing the Li Nian (Everus) brand, Honda will further expand its line-ups in China while continuously enhancing the quality of the brand to meet the diversifying needs of customers in the expanding China market.

Claudia Tallone