According to the Strategic Vision Inc (SVI) Total Quality Index™ (TQI) released today, the Jaguar brand is named one of the best luxury brands in 2014. This recognition demonstrates Jaguar’s commitment to producing vehicles that buyers judge high in perceived quality and emotional delight.
“We are honored to have been ranked one of the best luxury brands in 2014 by Strategic Vision,” said Joe Eberhardt, President & CEO, Jaguar Land Rover North America, LLC. “This recognition is a testament to the quality and performance of Jaguar vehicles as well as the renewed spirit and passion for the brand.”
This recognition comes on the heels of Jaguar ranking second among all nameplates in the automotive Industry in J.D. Power’s 2014 Initial Quality Study (IQS), giving the British brand its third consecutive year as a top ten scorer in the critical U.S. consumer study.
The Strategic Vision Total Quality Index score is a holistic measure that encompasses positive and negative product experiences including reliability, actual problems, driving excitement and other measures that are collectively energized by the emotional response associated with the aggregate of all those experiences – hence Total Quality.