Lexus introduces IS 350

30 October 2010

Lexus Australia has boosted its IS line performance credentials with the introduction of the powerful new IS 350 sedan. Slotting between IS 250 and IS F variants, IS 350 will deliver 233kW of power and 378Nm of torque.

The launch of IS 350 coincides with new styling and features available across the IS sedan range – including an aggressive frontal treatment and new wheel and tyre package, along with new safety and comfort refinements.

IS 350 also debuts Lexus’ F Sport logo, with F Sport models featuring unique sports-tuned suspension, wheels, spoilers, unique interior and exterior features and F Sport badging.

Lexus chief executive Tony Cramb said IS 350 would be a strong addition to the Lexus range and bring with it increased competition to the luxury vehicle market.

“IS line is one of Lexus’ most popular ranges of vehicles, and IS 350 will add to the line’s appeal,” Mr Cramb said. “IS 350 is an outstanding vehicle – it leads its competitors on power, performance, specification, price and value.

“Much like our first vehicle – the LS 400 – IS 350 will result in customers questioning why they’d pay 20 to 30 thousand dollars more for a similarly powered vehicle from our competitors,” said Mr Cramb.

“With IS 350’s powertrain, list of standard features and segment-leading price, IS 350 will definitely give our competitors a run for their money.”

The new Lexus IS 350 brings three equipment grade levels, all with a 223kW Quad Cam V6 engine, a six-speed sequential-shift transmission and satellite navigation as standard.

The three equipment grades, in ascending order, are: Prestige, F Sport and Sports Luxury. All three grades are highly specified and include Lexus’ Vehicle Dynamic Integrated Management (VDIM), eight SRS airbags, powerful brake package, HID head lamps with cleaners, LED Daytime Running Lamps (DRL) and a sequential six-speed transmission with paddle shift.

IS 350 Prestige has split five-spoke 17-inch alloy wheels*, reversing camera with rear guide assist, touch-screen satellite navigation with BluetoothTM^ connectivity, multi-information display, power-adjustable front seats, smooth leather-accented seat trim and front seat heaters.

It also has Lexus premium 13-speaker audio system with 6-CD multi-changer. IS 350 F Sport has a unique suspension calibration and 18-inch alloy wheels with five close-paired spokes, as well as IS F-style rear spoiler and radiator grille upper and lower.

Its additional equipment over and above Prestige includes IS F-style sport seats with drivers’ memory function, F Sport steering wheel and gear shift lever, sports pedals and unique F Sport badging.

The F Sport model also has power tilt and telescopic steering column adjustment (in lieu of manual adjustment), auto-retract and self-dimming exterior mirrors, rain-sensing windscreen wipers and Mark Levinson 14-speaker premium audio system.

The Sports Luxury model has five-spoke 18-inch alloy wheels and moonroof. It also has, over and above Prestige model, Active Cruise Control, Lexus Pre-Collision safety System (PCS) with newly adopted Pre-Collision Braking (PCB), rain-sensing windscreen wipers, front and rear clearance sonar, and self-dimming and heated exterior mirrors.

Inside, IS 350 Sports Luxury has the added features (over Prestige) of ventilated and heated front seats, semi-aniline leather-accented seat trim, Smart key card, self-dimming (electro-chromatic) interior rear-view mirror, driver’s seat memory function, woodgrain-look trim and 14-speaker premium audio system.

Options:

IS 350 Prestige has the combined option of moonroof and semi-aniline leather-accented seat trim.

IS 350 F Sport has the option of a moonroof.

IS 350 Sports Luxury has a moonroof as standard equipment, with the option to delete it.

Claudia Tallone