World Premiere of Two Honda Brand Concept Models at 2012 Beijing Motor Show

23 April 2012

Honda Motor (China) Investment Co., Ltd. today exhibited at the 2012 Beijing Motor Show the world premiere of the Concept C and the Concept S, two concept models that show the direction of mass-production models Honda will introduce to the market next year.

Concept C

Concept C is a concept model for a middle-class sedan Honda is developing specially for the Chinese market. The “C” represents “Cool,” “Challenge,” and “China.” The Concept C features a stately, distinctive and sporty design that was inspired by the image of a dragon. The product planning for this model was led by Honda’s Chinese associates and the development was done through cooperation between development teams in China and Japan. Honda is planning to introduce a mass-production model based on this Concept C next year through Guangqi Honda Automobile Co., Ltd.

Concept S

Concept S is a global concept model of a new-value passenger mover that was developed primarily for the Chinese market and will go on sale first in China. The “S” stands for “Stylish,” “Smart” and “Surprise.” Adopting a hybrid powertrain, this concept model realizes both the “fun of driving” and excellent environmental performance at the same time. A spacious cabin was realized by Honda’s packaging technologies, which is one of the distinctive strengths of Honda. A mass-production model based on this Concept S is scheduled for introduction to the Chinese market through Dongfeng Honda Automobile Co., Ltd. next year, followed by a global release.

Acura ILX and RDX

Also at the Beijing Motor Show, the Acura brand introduced the Acura ILX, a small-sized sedan and the RDX, a small-sized SUV for the first time in China. Both models are scheduled to go on sale in China this fall. Also an all-new Acura NSX Concept supercar will be displayed in China for the first time. The new NSX will be launched in China after it is launched in the U.S. within the next three years.

Claudia Tallone